"Twitter's T.co URL shortener, the BBC (.com), Fox News, Speedtest.net, Fedex, 4chan, or Australia's ABC or Bureau of Meteorology (to name just a few) have no such excuse."
For most of these who the hell cares? What is so secret about the weather forecast? I can look out the window and see it. Or a speed test, a short URL that redirects to a longer URL or news? None of these things need to be encrypted.