Reply to post: Re: isn’t there a risk?

Microsoft still longs to be a 'lifestyle' brand, but the cupboard looks bare

Doctor Syntax Silver badge

Re: isn’t there a risk?

"They’ve already fecklessly dropped mobile, which is a kinda natural counterpart to fatter clouds."

Which is pretty well what SatNad said when he got the job.

I think there seems to be a sense of entitlement there now. They seem to have assumed that all they had to do was buy into the phone business and expect everyone to come running because of who they were. It doesn't work like that. They needed to put a good few years hard work into it to slowly build market share against a couple of incumbents. It didn't happen immediately so they dropped it.

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