Reply to post: I've got a solution - straight out of the automotive industry

Microsoft still longs to be a 'lifestyle' brand, but the cupboard looks bare

Waseem Alkurdi Silver badge

I've got a solution - straight out of the automotive industry

Can't Microsoft create a new company that focuses on consumer (or even luxury) hardware, like Toyota's Lexus, Hyundai's Genesis, or Honda's Acura?

Or even closer yet, BBK's OnePlus (which was a huge success!)?

POST COMMENT House rules

Not a member of The Register? Create a new account here.

  • Enter your comment

  • Add an icon

Anonymous cowards cannot choose their icon

Biting the hand that feeds IT © 1998–2019