Phone manufacturers go to great lengths to ensure that their phone are sleek, slim and sexy. That is all great, but they are also so delicate that the first thing most users do is pack them in a case totally hiding over 50% of the phone, and bulking it up.
Why can't phones be made a bit bigger and tougher...with maybe room for a bigger battery while they are at it? There are still some "rugged" version out there, but they tend to go to the extreme. A nice consumer middle ground would be nice.