Re: At least it's not BING
Everything Google want to know about a user is for advertisement and product selling.
Not so they gave up trying to understand the meta content of the web a decade ago. If you look carefully all the search engines now throw up a couple of wikipedia links, and sites they know you've visited in the past. They have also got better at detecting content free spam sites.
Once you've got past the layout differences the search results are equivalent.