Geez, it's an example FFS, are you a fanboi or just a right Charlie?
It's a terrible example. A better one might be something like the consortium that bought Here from Nokia, or software houses specialised on AOSP.
Google might make billions selling what it knows about users to advertisers but Amazon does this by screwing suppliers, employees and the taxpayer wherever it can – okay so they all do that – but there really isn't a lot to like about Amazon outside its digital properties.