Sweaty
I first noticed this style of use about four years ago, the user was our very gay HR guy, I thought he was just trying to be different then I noticed a ot of people doing it.
A Spanish mate explained that holding the screen to your face could activate apps, he apparently had a conversation with his girlfriend while studying her earwax.
Maybe the warmer climate generates more facial sweat which in turn makes the face more reactive with smart phone screens.
Being English, I hold my end up, hearing end to the ear, speaking end to my jaw.
Biting the hand that feeds IT
