Re: @AC It's had its day.
iPhone 1 was never a fad. Apple helped take the control of phone features away from cell carriers. That was radical, it was amazing, and it made the world a better place. Cell carriers used to charge an extra fee for each phone feature. Texting, email, internet, ringtones, games, and even playing local music files cost extra. Essentially, all of the apps and menus vanished as soon as there was a SIM card.
The fad discussion is about Apple promoting form over function. Form is important but going too long in that direction dead-ends in a hurry.