@AC It's had its day.
Your not wrong, I started to see lot of people, many of them I would of regarded as fairy hardcore fan boys, just moving away.
In the age of fairly high end, throw away android phones such as the cubots and the likes, it makes very little sense sticking with companies like Apple, who these days are really not offering anything new, if in fact not playing catch up to what other systems are offering, at prices that a frankly redonkulas.
Buying outright a throw away phone and choosing a reasonable contact you are literally saving 1000's, especially over a two year period.
Honestly people who still buy into these "exclusive deals" just so they can have the latest version of the shiny badge need to have their heads looked at.