So, the regular run of the mill iPhone 8 ...
Sells better than the premium, much more expensive iPhone X (which is ONLY the third best selling phone in the world), and this proves that Apple have got things badly wrong?
BMW should stop selling the 7 series because they sell more 5s and 3s using that logic. This can only be an Orlowski rant given the level of thought involved.
(No, I don’t own an iPhone X BTW)