I remember reading a book some time ago about the British Military in India during the war.
I recall an incident one camp, ISTR it was an RAF base. Now the Raf have never been very good at bull, and the base was happily functioning as well as could be expected under bureaucratic constraints.
Then one of the big cheeses was scheduled to visit. Much wasted effort on spit and polish, importing some coal to whitewash etc.
Come the great day, visitor expected at 2.30 pm sharp.
At 2.00 pm, ancient Indian gentleman driving even more ancient bullock cart loaded to the brim with yet more ancient manure arrives at the main gate and will NOT move.
Eventually he manages to communicate in broken English that he is responding to a telephoned order from the base ".... cartload of bullshi* to be delivered to the main entrance at 2.00 pm SHARP".
It was not recorded what happened next.
>> And the flies, remember the flies. We need a Bullshi* icon.