Thank you for noticing the bold, almost child-like palette used in the new logo. It is indeed meant to remind us of our younger days, when everything was new, fresh and exciting. Like Google's new ads service!
The use of two converging lines suggests the many seemingly divergent streams that your customers follow across the web will coalesce to bring you Bigger Unexpected Google Generated Exceptional Retailing Ascendancy Lifted Levels. The use of gentle curves expresses that the subtle art of persuasion as opposed to the sharp forcefulness of compulsion will drive your business to the next level.
And after all that, erm, fertile language; I think I need a shower. Several before I even begin to feel clean.