Deja Vu
Remember when all car ads from the 90's were the same? Just a long list of the optional features, that all the competitors also had? Air con! Central locking! Power steering! Electric windows! Yawn*
We've definitely reached that point now with phones.
*(These persisted for far too long despite a spot-on piss-take, possibly voiced by Hugh Laurie. "It has windows you can see through, and Doors, so you can get in and out...")
Biting the hand that feeds IT
