That's just business
Years ago they cleverly found a way to separate people from their money in exchange for Ooh Shiny. Now people have got fed up with that, not to mention various macroeconomic stresses adding up to people being skinter than they used to be and needing their money for more important things than a donation to Dixons profits.
If phones aren't profitable anymore then find something else to flog to people. Maybe there's mileage left in those daft tamaguchi electronic pets? OK I'll get my coat
Biting the hand that feeds IT
