Re: Dictionary anyone?
I have family outside the major urban centres. Many of them voted Leave because they thought that all the arguments about the economy were protecting the "city folk". They didn't care if "we" were worse off, because they resent the "city folk" talking down to them all the time - and by extension the EU are just remote city folk. So all the arguments about whether the UK would be better or worse off outside the EU were completely wasted on them. It was the "taking back control" meme that resonated with them.
The Leave/Remain split isn't stupid vs clever. It is more about the focus on economy vs control.