Communication preferences
I received a text from Currys PCW yesterday stating that 'Important information from Currys PC World concerning data security' was to be found at a shortened URL. A check of the URL results in a long, tech-style address ending in cpwplc.com. Checks on that reveal this it's probably OK but I'm not minded to try it out.
So in short - and assuming it's valid link - lets warn our customers by sending them a text that looks like an invitation to be phished!
Sounds to me like an early recipient of of a GDPR 'Right to be forgotten' instruction.