Re: Easy fix make more flamethrowers
The really clever trick was to take a $50 weed burner/roofing tool and sell it for $500. Although it was re-skinned and branded, which means it would have involved some R&D, tooling and other manufacturing costs.. So possibly not as profitable as it would appear on first blush. But it generated a lot of publicity for something that's readily available in a cheaper form. And then there's an issue about how much revenue to set aside for litigation costs.
But the media loved it, so worked as a marketing stunt. Even though it had nothing really to do with TBC's core business of tunnelling. Unless they're using organic, sustainable pine resin as a tunnel sealant instead of filthy tar..