Re: It's not like we don't have a micro payment rich alternative ecosystem...
"People started complaining about ads when the first flashing GIFs adverts arrived"
Those were irritating, but you could put up with them (there are options to stop animations)
What _really_ got peoples' goat were obnoxious popups/popunders and later on, adverts with SOUND when you weren't expecting it.
If you have a web site which loads up audio without warning then you're probably driving customers away in droves. It's even more annoying than animated shit.