Reply to post: Re: Targetting the ignorant?

In defence of online ads: The 'net ain't free and you ain't paying

Doctor Syntax Silver badge

Re: Targetting the ignorant?

"They aren't targeting you, or almost all readers here. They are targeting those too stupid or uneducated to figure out how to block unwanted stuff. "

The difference between those who block ads and those who don't isn't necessarily one of education or of a desire to be targeted, it's just the technical knowledge.

A few weeks ago a Times columnist, archetypal arts graduate (1st at Oxford apparently) so not entirely uneducated wrote an article about GDPR welcoming the end of spam by not responding to "Please may we continue to spam you" emails but then adding something about ads in terms suggesting he didn't know* about ad blockers. Apparently he'd already posted the gist of this online to great popular acclaim, something those castigating GDPR as yet another unwanted bit of Euro red-tape should not.

* It could be the case, of course, that as the Times is available online as well as in print, he did know about ad-blockers wouldn't be allowed to let on about them in public.

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