Reply to post: Re: You brought this on yourselves

In defence of online ads: The 'net ain't free and you ain't paying

John Brown (no body) Silver badge

Re: You brought this on yourselves

"So in order to get us to tolerate any level of advertising at all you're going to have to work very hard. Frankly, I don't know if it's possible "

Actually, it's quite simple. Either the site hosts a set of paid for adverts which it serves up, or it hosts server-side scripts which pull in the ads to serve "live". They may not get the same level of "analytics" they are used to but they get to know you saw the ad and if you clicked on it, which all they really need to know to get paid.

The side effect is that it makes it much harder for the users to block the ads, but it also makes the site directly responsible for the content they serve and so need to choose there advertising broker with care. Got malware from an ad? Blame the site owner who served it. It's up to them to make sure they don't and to have a contract with the ad broker covering this if they want the ad broker to pay the damages. The same applies to any 3rd party javascripts. If you can't write it or buy it in and host it yourself, then don't use it. 3rd party hosted scripts often call scripts from other parties and so on down even more levels. Who is responsible when some malware gets in that way? Or what if one of the dependencies disappeared and breaks your site, especially if you need to left-pad a string.

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