Reply to post: Bean counters

In defence of online ads: The 'net ain't free and you ain't paying

Terry 6 Silver badge

Bean counters

It's worth bearing in mind that with most modern companies being run by bean counters who think they need to be gouging every penny in the shortest possible term, even if they could get income directly from their web sites' services they'd still want to plant ads and track users to sell their data on. Profit is profit and extra short term profit means improved share value and big bonuses. They might start by using a subscription only model, but then the gouging ad serving data gathering would creep back.

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