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In defence of online ads: The 'net ain't free and you ain't paying

Ken Hagan Gold badge

" That's when ad-blocking went in and it's stayed in."

This is a big problem for advertisers. It takes just one bad apple to persuade a user to take the trouble to learn how to block ads and the easiest form of block is a blanket ban. To make it worse, unblocking is a separate job with no motivation, because no-one has ever thought "This ad-free web page needs slower loading times and intrusive distractions.", so it doesn't happen.

So one bad ad experience means the whole industry gets blocked, forever.

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