Reply to post: I don't mind advertising

In defence of online ads: The 'net ain't free and you ain't paying

Anne-Lise Pasch

I don't mind advertising

But I do mind advertising that has to:

1. Get my life story to select appropriate products (badly)

2. Does not conform to sensible sizing policies

3. trick me into clicking it (moving/takeovers/chameleon)

I never complained about the ads on ITV. I happily sat through the crap I didn't care about every 15 minutes to watch the badly-made content (eg The Bill) knowing that's how the content is paid for. ITV didn't try to come into my house, observe me covertly, make a list of my firmographics, target me, then hijack the tv when I switched to BBC.

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