I don't mind advertising
But I do mind advertising that has to:
1. Get my life story to select appropriate products (badly)
2. Does not conform to sensible sizing policies
3. trick me into clicking it (moving/takeovers/chameleon)
I never complained about the ads on ITV. I happily sat through the crap I didn't care about every 15 minutes to watch the badly-made content (eg The Bill) knowing that's how the content is paid for. ITV didn't try to come into my house, observe me covertly, make a list of my firmographics, target me, then hijack the tv when I switched to BBC.