Reply to post: Short-lived but well-received

In defence of online ads: The 'net ain't free and you ain't paying

Warm Braw Silver badge

Short-lived but well-received

Sounds like that other over-used euphemism, "critical success". In the end, it doesn't really matter whether you depend on subscribers or advertisers - you have to have a large enough readership * income-per-reader to cover your costs. That's always meant rationing and dumbing-down content in the interests of containing costs and maximising revenue.

The problem with advertising on the Internet is that it doesn't actually generate much income - either for the publisher or the traditional advertister (the intermediaries seem to do OK...) - so the traditional compromises have been taken to an extreme: clickbait content and scam advertisements.

I think we just have to accept that journalism is following music down the road to being an almost entirely amateur activity.

POST COMMENT House rules

Not a member of The Register? Create a new account here.

  • Enter your comment

  • Add an icon

Anonymous cowards cannot choose their icon

Biting the hand that feeds IT © 1998–2019