Well, we're all learning about crowdfunding, as it develops ...
and one thing we are seeing is that it's not really suitable for high-cost niche projects (which is what the Vega+ appears to be).
Now high-cost *non-niche* projects (so a large subscriber base pledging small amounts) do seem to be the way to go.
That said, isn't there a small element of risk in any crowdfunded venture ? After all, even it they deliver, it might be the wrong colour, or displeasing in other ways.