Quality, not features
Here are a few things that have been problems for about ten years, which I don't think would be difficult to fix by a company which focused on quality instead of features.
Mac- contacts - the street address is pre-formated so you can't cut and paste in or out and it only has one line for street address, so those places whose address is xxx house, xxx trading estate, xxx road, xxx bourough before the city name are a pain to put in and get out and use with mailing lists.
Mac contacts auto formats phone numbers to US format.
iPhone - set a custom ringtone and watch it revert to the default one every few months.
Podcasts in iTunes and on iPhone: designed by cunts who clearly hate people who listen to podcasts.
Just a few off the top of my head. All bug-reported, all ignored.