projecting a caring, sharing image
"Share all your usage with us!" exclaims Microsoft.
"We care about not using up the chisels and color paints of the daemons that paint your screen. That's why you have to have the flat monochrome interface, like a Hercules card and a B&W monitor."
"We want to cuddle and protect you like a mother hen, so we intend moving you to monthly subscription instead of buying a stable version. It's also why you can't disable stuff we gratuitously add on each mandatory included update. It's all for your own good."