Spell checkers are hard, OK?
'Nutrition biz Vitl – which pushes "tailor-made" diet and liefstyle plans'
The innerwebs tells me that "lief" is indeed an English word, but asks me "Did you mean: lifestyle" when I tried searching for "liefstyle". My own spell checkers underline "liefstyle" with a red squiggly line, but are happy with "lief". Maybe El Reg editors are colour blind, and don't spot the red squiggly lines? Or perhaps Vitl customers would just as lief have a tailor made diet?