On Glue
"Pure’s DirectFlash software enables the company to use raw flash instead of dual-ported NVMe SSDs, which its competitors must rely on and which sell at a steep premium to standard SSDs."
Anyone who believe this strategy will pan out is on glue! They are simply painting themselves into a corner Players like Samsung, Micron, WD etc will develop and price drop at a significant pace than Pure's able to keep up with. Same goes for SW development.
Expect a U-Turn in less than 2 years...