You could of course use a bit of "encouragement" by updating building regs to say all new build homes are equipped with FTTP. I know of at least 3 local housing developments that have been completed in the last 2 year that don't even have FTTC let alone FTTP.
The internet is such a huge part of our lives now that it needs to be taken into account at the planning stages of housing development, not an afterthought.