"Now people know what Facebook et al are doing and taking."
FB users will either ignore or forget this, just as they have all the prior times that Facebook has been caught abusing them.
My sole goal at this point is to push toward preventing Facebook from abusing those of us who choose not to use Facebook. Facebook users are choosing their own fate, and I really believe that they should have the freedom to do that. But nobody should be able to drag me down with them.