Re: ...AND THE BILL WOULD BE?
"but the fast forward is still there and works almost as well."
but you still see the advert. maybe its not in its full entirety, but you still see a product thrust in front of you for 2 seconds instead of 30...
and you are watching for the advert for whoever is sponsoring whatever program to take your finger off.... I dont think it will be too long until sky or virgin media get a brown envelope stuffed with cash to stop you fast forwarding adverts, or at least limiting it to x2