Stupid Marketing Morons
I could careless what they name the products this go around. What I care about is the fact that they changed the name yet AGAIN. This makes it difficult to discuss technical content with others, ie WANScaler --> CloudBridge --> SD-WAN, etc as well as search for topics on the web when troubleshooting a problem.
Clearly the folks at Citrix are insecure about their product branding and feel the need to re-image themselves every couple of years. I can understand the XenMobile rebrand, somewhat, as the space is still evolving, but not everything.