Does it come on a bun?
Business messaging emerged as the secret sauce for RCS, in a world where SMS is an all-you-can-eat commodity, O'Byrne said.
Let me see if I understand this. Something I can eat in unlimited quantities is bad. Something covered in sauce (well, secret sauce) is good. At least if that sauce is made out of "business messaging", which I think is just a blend of hollandaise and idiotic jargon. What if there's an unlimited buffet of sauce-covered foods?
The real mystery, though, is that you continued to listen to O'Byrne after he said that. I'd've left.