Re: So, once again instead of being about messages, it's about more ads???
If this wonderful new thing is aimed at a specific demographic I am not part of that demographic. If it really does aim to replace SMS then all it has done is replace a useful asynchronous function with an unwanted and largely useless cost generator that I would seek to disable. Voice is 'now,' SMS is 'when I can ' and advertising is for sometime after the third millennium - on someone else's account., so called messaging is voice or it does not exist I only bought a new phone for (a) map functions, (b) hands free voice in the car when emergencies strike and (c) for anything extra should a use ever arise. My typical data use is 50~70 MB per month usually in hospital waiting rooms. The worst interruptions I have suffered have been indications that so and so has an open WiFi network - lucky them, I think.
As long as SMS continues this new thing can be allowed to pass me by.