Re: Of course they'll come back
The Guardian says they did, link posted also in another reply; https://www.theguardian.com/world/2012/feb/17/obama-digital-data-machine-facebook-election
"In 2008 the Obama digital team was lauded around the world for its groundbreaking work on internet fundraising. Yet in fact, the separation of its data on voters into several distinct silos forced high-level staffers to spend hours manually downloading information from one database to another.
The Obama team in 2008 did a good job in beginning to tear down those walls, releasing extraordinary fundraising energy in the process that raised about $500m online.
This year the Chicago team hasn't knocked down the walls so much as dispensed with them altogether. They have built from the ground up a unified database that incorporates and connects everything the campaign knows about a voter within it.
Jeff Chester of the digital advertising watchdog Center for Digital Democracy, which has been calling for regulators to review the growth of digital marketing in politics, said that "this is beyond J Edgar Hoover's dream. In its rush to exploit the power of digital data to win re-election, the Obama campaign appears to be ignoring the ethical and moral implications."
The Obama database incorporates Vote Builder, a store of essential information such as age, postal address, occupation and voting history drawn from the voter files of 190 million active voters."
Nice try though....
Biting the hand that feeds IT
