Reply to post: Microsoft’s business models require stealing and reselling personal data

Microsoft's latest Windows 10 update downs Chrome, Cortana

Anonymous Coward
Anonymous Coward

Microsoft’s business models require stealing and reselling personal data

....."When we talk about why we're upgrading the Windows 10 install base, why is that upgrade free? MS CFO asked during a meeting with Wall Street analysts. These are all new monetization opportunities once a PC is sold. Microsoft's strategy is to go low on consumer Windows licenses, hoping that that will boost device sales, which will in turn add to the pool of potential customers for 'Advertising'".....

....."CEO Nadella has referred to the customer revenue potential as 'lifetime value' in the past -- and did so again last week during the same meeting with Wall Street -- hinting at Microsoft's strategy to make more on the back end of the PC acquisition process. The more customers, the more money those customers will bring in as they view 'Ads'".....

https://www.computerworld.com/article/2917799/microsoft-windows/microsoft-fleshes-out-windows-as-a-service-revenue-strategy.html

POST COMMENT House rules

Not a member of The Register? Create a new account here.

  • Enter your comment

  • Add an icon

Anonymous cowards cannot choose their icon