Epson sell their printers at rock-bottom prices, because they make all their money from ink. So they also try the same software tricks on.
However, Epson printers are very common. So there are no end of third party utilities out there to reset the Epson counters, or take over the whole driver process.
So, biy a new Epson printer, load hacked third-party drivers and use third-party Continuous Ink Supplies. Job done...