Reply to post: Re: @AC

Publishers tell Google: We're not your consent lackeys

Fazal Majid

Re: @AC

IP addresses are explicitly considered PII under GDPR. Google doesn’t get to make that determination.

Opt-out is also not sufficient, the user has to explicitly opt-in (checkboxes checked by default are considered invalid consent and still expose the data controllers to steep fines, as they should).

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