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I don't particularly mind targeted ads, if they are targeted by FB (I did sign up to that bit). If an advertiser gives FB an advert for 40-50 year olds who like eating out, and FB puts it on appropriate time lines, then that is ok with me. What I really don't like is other companies being given data about me to effectively do what they like with (I didn't realise that I had signed up to that bit). That is the main reason I am trying to wean myself off FB.