"And that is why the current all jump on Facebook campaign is so ridiculous."
It's not ridiculous. All of the other companies you've mentioned have been lambasted for their wrongdoings before, and will be again. It's just Facebook's turn right now.
And there's nothing wrong with that. "Everybody does it" is a defeatist line of thinking that only helps to ensure that this situation won't change. But when one of these companies gets into the public eye, that's an opportunity to pound the lesson home for that company, and makes it easier to pressure the other companies when their turn comes around again.