Yeah...I know the concept but I loathe the naming.
In the same way I've never been fond of "cloud" computing. Back in the early days of it becoming the buzz word, I used to explain it analogous to utilities such as gas, water and electricity: in the case of the latter, you as the consumer don't care where the electricity comes from, how it gets to you or even for the most part how it's generated: you care that when you flick a lightswitch, your light comes on. And that when you turn said light off, you stop paying for the electricity.
I think I've just got to the point in my career where I've passed healthy cynicism and moved right on into curmudgeon-iness >:)