Re: Mutant 59
" very few people search beyond the first page of results "
There are a couple of exceptions.
If I'm searching for something and all I'm finding is stuff which has obviously been linkfarmed, I'll start looking a little further - and usually at that point because it's clear that I need to be alarmed by what I've found.
In one case, checking out a reference to someone in a small town that a relative had mentioned in glowing terms, all I found for 8 pages was variants of the same press releases. It was only when I got to page 10 that I started finding any mention of the history of fraud convictions and dodgy dealings that I knew should be showing up.