Re: Please just don't care enough
They got content people want. However you face a classic chicken and egg problem, you won't get people to buy the box unless they know the content is there and the contents won't be there unless people buy the box.
£100 quid is way to high, it can't be more than around 10 to 15 quid, it got to be a impulse purchase. You need partners big enough to be able to hand out thousands, tens of thousand for free to people so you are generating the content.