providing a good UX - Facebook?!?
I've got a facebook account (under a pseudonym, natch.)
How in hell is that a good UX? Can't find things, can't dig back, can't organise. It's just a dumping ground. Photos get resampled, cropped and generally befouled. Videos likewise. Coments don't thread. Ads are poorly targeted bollocks if I disable blockers. Recommendations for 'you might like' are nonsensical babble.
It just lived off investor cash until it got big enough to sell the emperor's new ads, and now it's reached critical mass.
Horrible mess. But clearly successful. Does beating FB mean playing it at its own crazy game? Interoperating with it?