Re: So....
I once dutifully contacted UK Customs because I was buying software for personal use from overseas, would it attract duty equivalent-ish to VAT? i.e. between 15 to 25 percent.
At the tire I think I was told that since they were actually just supplying a licence key code by e-mail in return for the payment, to use with software that I had downloaded already, there was not tax. Since it was quite a long time ago, it's probably changed, so don't take my word for it.
The purchase price was less than £100 but I thought I still could get into trouble and I didn't want to.