Reply to post: Re: Advertising is clever, subliminal.

Facebook's inflection point: Now everyone knows this greedy mass surveillance operation for what it is

Esme

Re: Advertising is clever, subliminal.

@BlockChainToo +1 from me for that. What advertising agencies really dont; want people to realise, IMHO, is that if all advertising stopped with immediate effect, people would still be buying stuff.. They'd still be buying roughly the same monetary amount of stuff, because of the way the economic system works. In short, advertising as a whole is mainly a job employment scheme for people in the advertising industry, at consumer expense.

What advertising does best for those with products to sell is to (a) initially inform folk of the presence of new products available to buy and (b) occasionally shift customer spend from one product to another. Whilst, yes, there is data that shows that advertising can be 'effective', what one needs to know is what is actually meant by 'effective' in that context. An advertisers notion of 'effective' may not be the same as that of a retailer or a consumer, who may be using different metrics. and even if 'effective' is there a causal link? Hmmmnn

Sometimes the local shops stock odd brands one generally doesn't hear of, and some of them are pretty good, and thus get not only an initial sale out of curiosity from me, but repeat sales with no advertising involved simply because they are available to try and of adequate or good quality. Advertising isn't essential - and its utility is overblown, IMHO.

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