Re: "It's compliemtary. It's not free." Words to *always* keep in mind.
I believe it would take a lot more than that. After all, does Netflix hold a candle to YouTube? In the end those four little letters have such an allure that people would probably give their soul away as long as they see those magic words "Facebook is Free." As the comedian said, "You Can't Fix Stupid," and Stupid's gonna take the rest of us with them.