People may be outraged...
...but still can't get over the hump of actually having to pay for stuff.
It only seems to happen where companies do it by stealth.. Netflix is YouTube with a subscription fee. If they wanted to they could start poaching the top Play channels and actually pay people proper money for content - even offering an order of magnitude more than Google currently pay still only means handing over a fraction of a cent per view.
But hey, free is even better.