The bureaucratic contempt of the proletariat is rather obvious here. Essentially the argument is that they didn’t vote the way they ought to have voted, thus, something else is at play. Clearly, it is that they are stupid and easily manipulated, and now we know how.
We can put the boot on the other foot. The referendum about Scottish freedom went against all reason. The stay campaigners essentially threatened the population and threatened them effectively. Thus, they must have used social media in this way.
Perhaps if the political class actually listened to the proles rather than lecturing them, they would cope with the world better.